Online Marketing

Search Engine Marketing

Search Engine Marketing is one of the most popular methods to market your business online. Most Search Engines like Google, Bing, and Yahoo all use Pay-Per-Click (PPC) models; in other words, pay every time someone clicks on your Ad. Click rates also vary based on trends or demand. Most companies choose to use this method because of the quick results with the right strategy and tools.

Most Businesses encounter problems when monitoring campaign changes and making adjustments; depending on the industry, it can be tedious and time-consuming. Web Semantics can help set up and monitor your campaigns and make recommendations, centralizing and simplifying your brand’s online data.

WHY Local Search?

72% of consumers that did a local search visited a store within five miles.

Google

As the most significant Search Engine, with over 5.6 billion searches per day and a 72% market share, 46% of all Google searches are looking for local information.

Bing

Bing is the second most popular Search Engine in the US, with one million searches per day and 8% market share. It comes as the default Windows Search Engine.

Yahoo

As the third most popular Search Engine with less than half a million searches a day and a %5 market share. Today, Yahoo remains popular for media and news.

Online Citations

When Google and other Search Engines look to validate business information, they look to other sources on the internet deemed trusted by their systems. Once Search Engines have digested enough information from across the internet, they compile their unique trust score based on the citations provided. This score is used in part to factor in your local search ranking position.

An Online citation is equivalent to a digital mention of your brand. Search Engines may accept or validate a directory citation when other sites, applications, blogs, etc., across the internet, share common or identical business details.

Web Semantics can help organize your business details, fix incorrectly syndicated business information. In addition, we can save you time by submitting directly to all the data aggregators, which saves weeks or months in most cases.

Citation Services

Citation Building

We build your citations manually which produces higher quality results and less errors.

CiTATION REMOVAL

Update, Fix or Remove bad or outdated citations which can affect your domain authority.

CITATION Tracking

We track all client citations for unwanted changes or incorrect syndication by aggregators.

ONLINE REPUTATION MANAGEMENT

Do you know what your customers are saying about your business, product or service? Negative business reviews by customers, sneaky competitors or disgruntled employees can be detremental to any business and ignoring them can make things worse.

Search Engines deem reviews important and are one of the main factors used to rank a business. It’s important that a business maintain a good standing with its local community if they want to rank well on any online search engine or directory. If not careful your negative business reviews or responses will be the first thing a potential customer may see.

We can help you take control of your online reputation by providing strategy, guidance and tools that promote tracking and management of all your online reviews in one centralized location.

Online Reputation Management

More than tracking it's strategy.

Review Tracking

We use powerful tools that scour the internet for all available reviews and organizes them for easy review.

Strategy

Generating great reviews from your customers can be tedious, we can help automate the process.

Mitigation

Remove emotion from a response. Learn how to respond, and most importantly, when to respond.

Ready To get Started Marketing online?

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