Online Marketing Vancouver WA

Search Engine Marketing

Search Engine Marketing is one of the most popular methods to market your business online. Most Search Engines like Google, Bing, and Yahoo all use Pay-Per-Click (PPC) models, pay every time someone clicks on your Ad, and click rates vary based on trends or demand. Most companies choose to use this method because of the quick results it can yield with the right strategy.

Most Businesses encounter problems when monitoring campaign changes and making adjustments, and depending on the industry, it can be tedious and time consuming job. Web Semantics can help setup and monitor your campaigns and even make recommendations.

WHY Local SEarch Marketing?

72% of consumers that did a local search visited a store within five miles.

Google

As the most significant Search Engine, with over 5.6 billion searches per day and a 72% market share, 46% of all Google searches are looking for local information.

BING

Bing is the second most popular Search Engine in the US, with one million searches per day and 8% market share. It comes as the default Windows Search Engine.

YAHOO

As the third most popular Search Engine with less than half a million searches a day and a %5 market share. Today, Yahoo remains popular for media and news.


LOCAL CITATIONS

A Online Citation is equivalent to a digital mention. When other sites, applications, blogs, etc across the net mention or list your business details, it can be considered a valid citation.

 

When Google and Other Search Engines look to validate business information, they look to other sources on the internet deemed trusted by their systems. These sites are typically niche directory-style sites like Yelp. Once Search Engines have digested enough information from across the net, they compile their own unique trust score based on the citations provided; this score is used in part to factor in your local search ranking position.

 

Web Semantics can help organize and submit your business details correctly, correct wrong or incorrect business information, and even submit directly to all the data aggregators, which saves weeks or months in most cases.

CItation-Related Services



Build Citations

We build your citations manually which produces higher quality results and less errors.

Remove Duplicates

Update, Fix or Remove bad or outdated citations which can affect your domain authority.

Citation Tracking

We track all client citations for unwanted changes or incorrect syndication by aggregators.


Online Reputation Management

Do you know what your customers are saying about your business, product or service? Negative business reviews by customers, sneaky competitors or disgruntled employees can be detremental to any business and ignoring them can make things worse.

Search Engines deem reviews important and are one of the main factors used to rank a business. It's important that a business maintain a good standing with its local community if they want to rank well on any online search engine or directory. If not careful your negative business reviews or responses will be the first thing a potential customer may see.

 

We can help you take control of your online reputation by providing strategy, guidance and tools that allow tracking and management all your online reviews in one centralized location.

 

Online Reputation Managament Services

More then just tracking customer reviews, it's strategy.

Review Tracking

Use use powerful tools that scour the internet for all available reviews and organizes them for easy digestion.

STRATEGY

Generating great reviews from your customers can be tedious, we can help automate the process.

MITIGATION

We help understanding what a review is, how to respond, and most importantly, when to respond.